This one had me in stitches when
I first heard about it in November of 2019. And since we’re playing catch up a
little bit, I figured I ought to share it here.
The State of
South Dakota paid a whopping $449,000 to a Minneapolis advertising firm for an
anti-methamphetamine campaign which some buffoon decided should be titled, “Meth:
I’m on It.” It features a number of solid-looking rural South Dakotans in film
and photo shoots declaring that they are “on” meth. Obviously, it was meant to
indicate that they are hip to the problem and are vigilant about solving the
scourge of methamphetamine in their community. Just as obviously, they failed
completely in their mission, but did succeed in making a joke out of an entire
state.
The question is
not just: what idiot came up with this campaign, and how did they get hired by
an advertising firm in the first place? But it’s also: 2) how did their
coworkers and boss see this and think it was a good idea? AND 3) get the good
people in state government in South Dakota to agree that, indeed, this was a
thoughtful and intelligent message to get out to the people, instead of a prank
on par with the average intelligence of a high school freshman?
Hey: we’ve all
experimented. And yeah, I’ve used meth, speed, Adderall, mini thins, No-Doz and
yellow biker crank in my day. But as the title of the article suggests: I
certainly wouldn’t be bragging about it. (Or would I?) Well, I definitely would not be dropping half a million
to do so. That's for sure.
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